IKEA.com

There were more than 1.9 billion visits to IKEA.com last year. The website is developed as a global standard and then localised into 50 country-specific versions.

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Newsjacking: a live chat

I was a guest marketing and branding expert for a live chat hosted by ScribbleLive, a company that provides media outlets—such as ESPN, Reuters and Mashable—with

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