There are billions of visits to IKEA.com every year. The website is developed as a global standard and then localised into dozens of country-specific versions.

I worked with content and strategy for the global version of IKEA.com. I’ve also been involved in analysing specific content areas and delivering strategies for improvement. Plus, I’ve worked in the exciting world of metadata.

A favourite IKEA.com project of mine was developing content for the section Ideas: a foray into online editorial consumer communication.