I had the pleasure and honour of being a creative lead for the 2019 IKEA Democratic Design Days as well as hosting the event.
I worked with a creative team to develop the event concept, create content, and secure messaging throughout the experience. I hosted celebrity guests and IKEA leaders live onstage.
The potential media reach of the event is upwards of 1 billion impressions.
The annual event invites journalists and influencers from around the world to go behind the scenes to experience product development and hear the latest announcements of new collaborations and projects.
Visit the Inter IKEA newsroom to find out more about the projects announced during the event.