This annual report is distributed globally to media outlets, stakeholders and IKEA co-workers, telling the story of what IKEA did throughout the previous financial year.
I developed a content strategy for creating and distributing the report and all its supporting content, including videos, social media coverage and promotional material.
I was also responsible for securing copy for all material.
View the whole report.
Simon Giddings, graphic designer
Bitte Roth, writer, reporter
Rachel Hahn, copywriter
“We come from the farmlands of Sweden but our values are universal.”
A financial spread from the IKEA Group Yearly Summary FY14