The IKEA Group Yearly Summary FY14

This annual report is distributed globally to media outlets, stakeholders and IKEA co-workers, telling the story of what IKEA did throughout the previous financial year.

I developed a content strategy for creating and distributing the report and all it’s supporting content, including videos, social media coverage and promotional material.

I was also responsible for securing copy for all material.

View the whole report.

Simon Giddings, graphic designer
Bitte Roth, writer, reporter
Rachel Hahn, copywriter

Page 4 of the IKEA Group Yearly Summary FY14

“We come from the farmlands of Sweden but our values are universal.”

A financial spread from the IKEA Group Yearly Summary FY14

A financial spread from the IKEA Group Yearly Summary FY14