Newsjacking: a live chat

I was a guest marketing and branding expert for a live chat hosted by ScribbleLive, a company that provides media outlets—such as ESPN, Reuters and Mashable—with real-time reporting software and support, including unique content.

The chat, along with a supplementary article I wrote on the topic of newsjacking, was part of ScribbleLive’s FIFA World Cup 2014 coverage.

View the chat archive.